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Life insurance perm

Lifetime protection with stable coverage and long-term financial value
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100% online permanent life insurance platform

A cover designed for protect your family for life

Permanent life insurance is designed to cover you for the rest of your life. As long as your premiums are paid, your coverage is permanent and your beneficiaries receive a guaranteed capital upon your death. Clic Prime helps you understand how permanent life insurance works, the valuation of your contract and the structure best suited to your long-term goals.

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Lifetime coverage
Lifelong coverage Ongoing protection with guaranteed cash value growth.
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Lifetime coverage
Lifelong coverage Ongoing protection with guaranteed cash value growth.
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$... /day
$... /day
$... /day
$... /day
Lifetime coverage
Lifelong coverage Ongoing protection with guaranteed cash value growth.
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Personalized support. Clear explanations. Lasting clarity.
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Step 1

Find out if permanent life insurance is right for you.

Permanent insurance is ideal for people who want lifetime coverage, stable premiums, and long-term financial planning benefits. Your age, goals, stable income, and estate needs all determine if this type of coverage is appropriate.

Step 2

Get a referral Personalized

We analyze your profile and compare permanent life insurance options offered by trusted Canadian insurers. You learn how different formulas work, how value is built over time, and what best fits your goals.

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Step 3

Complete your candidature

If you decide to continue, a certified advisor will accompany you throughout your request, with clarity and serenity. Details of coverage, premiums, and long-term prospects will be explained to you prior to your engagement.

Life insurance vs insurance temporary life

Term life insurance is designed for specific periods of life, such as raising children or paying off a home loan. Permanent life insurance, on the other hand, has no expiration date and can be used for estate planning, long-term dependent protection, and financial planning.

Term insurance is more affordable early in life, while permanent insurance offers stability, guaranteed benefits, and long-term value. Many Canadians use both at various stages in their lives.

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How does permanent life insurance creates value

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Understand how value is created

We explain how the value of money increases over time and what factors influence it.

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Compare real long-term options

See the concepts of whole life, universal life, and duration up to 100 years side by side.

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Choose with confidence

Make informed decisions by getting advice from certified experts.

Insurance advisors Clic Prime

Talk to licensed Canadian advisors who will explain permanent life insurance in simple terms and help you choose coverage that will support your family for a lifetime.

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Permanent life insurance FAQ

Permanent life insurance FAQ

What is whole life insurance?

Whole life insurance provides lifelong coverage with fixed premiums and a cash value that increases gradually. A portion of each bonus constitutes capital that you can access later or that you can bequeath to your beneficiaries.

How does permanent life insurance create value?

A portion of each bonus contributes to the cash value, which increases over time and can be used or bequeathed to your estate.

Who is permanent life insurance best suited to?

For people who want lifetime coverage, estate planning support, predictable premiums, or long-term financial stability.

When is permanent insurance better than term insurance?

When you want coverage with no expiration date or an insurance policy that fits into your long-term financial planning.

What types of permanent life insurance are there in Canada?

Permanent life insurance is available in several main formulas. Each type is designed to meet different long-term goals, budgets, and planning styles.

  • Whole life insurance

Offers guaranteed lifetime coverage with fixed premiums and steady cash value growth. Ideal for those looking for predictability, long-term stability, and a policy that increases in value consistently over time.

  • Universal life insurance

It combines permanent coverage with an investment component. It offers flexible premiums and growth potential based on investment choices, making it suitable for long-term planning with greater control and flexibility.

  • Term insurance up to 100 years

Offers lifetime coverage with reduced premiums but no cash value. It is designed for people who want permanent protection at the most affordable cost, without investment options.

Why is permanent life insurance more expensive?

Because it is valid for life and can include added value, unlike term insurance that expires.

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Protect your family with tips Finally logical

You deserve life insurance that is clear, simple and based on concrete advice. Clic Prime helps you compare your options, understand what really fits your situation, and make an informed decision with confidence.